San Pancho

San Pancho is unusual among Mexican villages. In the 1970's, president Luis Echeverria chose this place to develop a sustainable community with a university, a library, a hospital, schools and sports facilities, and factories working with local natural resources such as coconut oil and fish. Because of this intentional design, San Pancho doesn't have the uncontrolled development that is typical of other parts of Mexico.


San Pancho is a peaceful, quiet place to rest and rejuvenate. Here, you are immersed in nature. Within walking distance are beautiful beaches, a lush lagoon, and an abundance of wildlife, including tropical birds and protected turtles, making San Pancho a perfect place for eco-tourism. Local activities include hiking, whale watching, kayaking, fishing, and surfing.

Our village is also home to a thriving indigenous arts community. The first Festival of Arts and Traditions was held in December 2006, opening with a parade of local people, charros (Mexican cowboys), and dancing horses. For three days, the main plaza was filled with exhibitions, live music and theatre, dance, paintings, and local food. Along with its abundance of local artists, San Pancho is often visited by the vibrant Huichol people, offering colorful Chaquira handicrafts.